Market Yourself As Voice Over Talent
Even if you have an agent, you can’t just sit back and wait for the phone to ring. Marketing yourself as voice over talent is the key to getting your demos heard and keeping your name in the minds of clients. Even after a long history with some clients, I’ve found that after a period of no contact, a postcard can jog their memories and prompt a booking. I’ve also found that marketing myself as a voice over talent is almost a cosmic thing. I may send out postcards to many agencies and producers letting them know about my voice over talent. I will almost always get a booking or two shortly after – often from either an old or a new client that wasn’t even on my mailing list!
Take the time to create a unique postcard with a slogan or logo, and get a good mailing list from your agent or via the internet or phone book and mail postcards periodically. It can take up to 3 contacts for someone to even pay attention to your name. So, plan to send postcards 2-3 or more times a year.
There are differing views on making phone calls. However, I’ve found that most Creative Directors at ad agencies are too busy to take calls from voice over talent. By all means call an agency to ask the name of the Creative Director or the person responsible for hiring voice over talent, but don’t make a pest of yourself! Instead, send them a postcard or or some other marketing material. If your agent has a Master Reel CD or online of voice over talent, you might just send postcards letting them know that you are on the reel or the website. It might give them a little push to listen to your cut if they’re casting. Email them directly with something creative and include a link to your demo on your website. If they prefer to receive an mp3, that’s great, but many are afraid of opening attachments and/or they don’t want their in-boxes to be clogged. I really don’t think those that receive Agency Masters sit down excitedly as soon as they arrive and listen to them from start to finish! They might scan the list and see a name they recognize and give a listen, though. So, the more familiar they are with your name as a voice over talent, the more likely they are to listen!
Keep in touch with your agents, too. They use the Agency Master when suggesting certain voice over talent for specific auditions. When an agent is contacted by a producer or casting director requesting voice over talent, the agent may suggest they “Take a listen to Melanie, Cathy and Sue…” Keeping your name and voice over talent abilities in the forefront of your agent’s mind, is a good idea – without being a pest, of course. I’ve heard some agents request that voice over talent NOT check in. The agent is busy answering calls from producers, casting directors, etc., and if they have to stop and answer calls from voice over talent “checking in” it takes away from their time marketing and booking voice over talent. Of course, they’ll contact you if they have a voice over audition request or booking for you! If, however, you are with an agency that represents a large number of voice over talent, and especially if you are new or less experienced, it’s not a bad idea to find a diplomatic and appropriate way of not letting yourself slip through the cracks!
For more help, click the links below:
Voice Over – Articulation Exercises
Voice Over – How To Read Copy
Voice Over – Demo
Voice Over – Agents
Voice Over – Talent
Voice Over – Home Studio
Voice Over – Internet Professionals
Voice Over – Professional Voice Talent
For Professional Female Voice Talent Click Here To Learn More About Melanie Haynes